Martabak Pecenongan 78 & D'Bakmie

Martabak Pecenongan 78 is one of Indonesia’s most iconic martabak brands, renowned for its rich, indulgent sweet martabak and savoury martabak telur. With decades of heritage behind the name, the brand represents comfort, nostalgia, and authentic Indonesian street food, now brought to a wider Australian audience through its franchise presence.

Lumiefy’s role has been to help modernise and elevate Martabak Pecenongan 78’s digital identity while preserving the authenticity that makes the brand so recognisable. Our focus is on positioning the brand not just as a food destination, but as a scalable franchise with strong visual appeal and consistent storytelling.