CREATIVE. DIGITAL. BUILT TO GROW.

ONE CREATIVE PARTNER ACROSS MARKETING, PRODUCTION & TECHNOLOGY.

Lumiefy Intelligence / System Online
Experimental Systems · Melbourne
Lumiefy AI Lab

The Lab
Is Open.

We have been experimenting with what happens when artificial intelligence can reason through business problems, interpret images, develop creative directions and search private knowledge.

Four live experiments. One question: what could intelligence unlock for your business?

01 / Business Map where intelligence could create leverage.
02 / Vision Give multimodal intelligence something to see.
03 / Creative Turn one brief into divergent creative territories.
04 / Knowledge Ask questions of grounded business knowledge.
01 / Who We Are
Melbourne · Australia

More Than A Digital Agency.

The Lumiefy Approach

We bring creative, growth and technology together under one roof — helping ambitious brands create, build and grow across every digital touchpoint.

Creative × Growth × Technology
One Creative Partner
02 / Capabilities
What We Do

Built To
Create.
Built To Grow.

One partner across strategy, marketing, creative and technology. We connect the disciplines brands usually manage separately into one integrated digital ecosystem.

We uncover the opportunities, positioning and growth strategy that give everything else direction.

Brand Strategy · Digital Strategy · Brand Development · Franchise & Brand Management · SEO · SEM · GEO · Demand Generation · Affiliate Marketing · PR & Outreach

Integrated digital marketing designed to reach the right audience, create demand and turn attention into measurable growth.

Social Media Marketing · Google Ads · Meta Ads · Influencer Marketing · Email Marketing · Ecommerce Marketing · Campaigns · Activations

From the idea to the final frame, we create visual work designed to make brands distinctive and worth remembering.

Creative Direction · Content Creation · Commercial Videography · Commercial Photography · Branding · Graphic Design · Digital Design · Print Design · Campaign Creative

We design and build digital experiences that make brands easier to discover, use, understand and buy from.

UI/UX · Website Design · Web Development · Ecommerce · Shopify Development · WordPress Development · CMS Implementation · Landing Pages · Digital Experiences

For ideas that require more than a website, we engineer scalable software, systems and intelligent digital products.

SaaS Development · Full-Stack Engineering · Front-End Engineering · Back-End Engineering · AI-Powered Features · Automation · Integrations · Quality Assurance · Custom Digital Solutions
One Team · Every Digital Touchpoint Explore All Capabilities
Digital Study / 001
Generative Spatial Object
Interactive Digital Art

Digital
Matter.

A generative spatial form that continuously changes in response to movement, time and interaction. No destination. No conversion. Just an experiment.

State Autonomous
Nodes 3,200
Behaviour Responsive
Render Real Time
Move Cursor To Disturb The Field
Lumiefy / Experimental Digital Practice
03 / Selected Work
01 — 06

Work Across
Worlds.

Different industries. Different challenges. One integrated approach across creative, growth and technology.

01 Hospitality

Snow Monkey
Ramen

Snow Monkey Ramen project
Brand Growth · Social Media · Creative Direction · Content Production · Performance Marketing
02 Hospitality

Wee Nam
Kee

Wee Nam Kee project
Brand Launch · Social Media · Content Production · Campaign Strategy · Influencer Marketing
03 Food & FMCG

That's Amore
Cheese

That's Amore Cheese project
Creative · Content Production · Digital Marketing · Campaign Development
04 Fashion & Events

Fashion Thrift
Society

Fashion Thrift Society project
Campaigns · Social Media · Content Production · Creative
05 Hospitality

nana's
green tea

nana's green tea project
Social Media · Campaign Creative · Content Production · Activations
06 Ecommerce & Automotive

Power Crank
Batteries

Power Crank Batteries project
Ecommerce · Performance Marketing · SEO · Digital Strategy · Web
Snow Monkey Ramen Wee Nam Kee That's Amore Cheese Fashion Thrift Society nana's green tea Power Crank Batteries
Snow Monkey Ramen 01 / 06
Selected Partnerships View All Work
04 / Partnerships
Across Industries

Built With
Brands That
Move.

From household names to ambitious emerging brands, we work across hospitality, retail, ecommerce, fashion, professional services and industry connecting creative thinking with digital growth.

Coles × Snow Monkey Ramen × Wee Nam Kee × nana's green tea × That's Amore Cheese × Fashion Thrift Society × The Alley × D'Penyetz × Martabak Pecenongan 78 × Chunky Town × Bar Mercado × Power Crank Batteries × Coles × Snow Monkey Ramen × Wee Nam Kee × nana's green tea × That's Amore Cheese × Fashion Thrift Society × The Alley × D'Penyetz × Martabak Pecenongan 78 × Chunky Town × Bar Mercado × Power Crank Batteries ×
Pecky's × Rojo Sambel × The South Levain × Lakes Boulevard Dental × Taiwan Cafe × Smoky Hen × O'Donuts × Cafe Larome × Cafe 501 × Arra Coffee & Wine × Analog Melbourne × Reflex Equip × Pipefloats × Lift Lock Load × Schutts Industrial × Pecky's × Rojo Sambel × The South Levain × Lakes Boulevard Dental × Taiwan Cafe × Smoky Hen × O'Donuts × Cafe Larome × Cafe 501 × Arra Coffee & Wine × Analog Melbourne × Reflex Equip × Pipefloats × Lift Lock Load × Schutts Industrial × GROWLAND ×
Partnerships Across Creative · Growth · Technology Explore Our Work
05 / How We Work
The Lumiefy Model

One Partner.
Every Stage.

From the first idea to the systems, campaigns and creative that keep it moving, we bring the right disciplines together around one goal.

We start by understanding the business, brand, audience and opportunity so every decision that follows has a clear reason behind it.

Research · Discovery · Brand Positioning · Digital Strategy · Audience · Competitor Analysis · Growth Opportunities

We turn strategy into tangible systems, creative and digital experiences from the brand and content to the technology supporting it.

Branding · Content · Photography · Videography · UI/UX · Web Development · Ecommerce · SaaS · Engineering · CMS · Campaign Systems

We bring the work into market through the channels that matter connecting the campaign, creative, platform and audience into one launch.

Social Media · Google Ads · Meta Ads · Influencer Marketing · Email · PR · Activations · Ecommerce · Campaign Launches

We measure what is working, refine what is not and keep building on momentum so growth becomes an ongoing system rather than a one-off campaign.

Performance Marketing · SEO · SEM · GEO · Analytics · CRO · Social · Email · Optimisation · Testing · Automation · Iteration
Discover · Build · Launch · Grow One Integrated Team
06 / About Lumiefy
Melbourne · Australia

A Creative Partner, Built Differently.

We’re not structured around one discipline. We bring creative, growth and technology together so ambitious brands can move faster with fewer handoffs.

Strategy can shape the campaign. The campaign can shape the content. The content can connect to the platform. And the technology behind it can be built around the same business objective.

That means fewer disconnected suppliers, fewer ideas lost between teams and a partner that can think beyond the boundaries of a traditional agency brief.

01

Multi-Disciplinary

Strategy, marketing, creative and engineering working as one connected team.
02

Hands-On

Close collaboration, direct communication and active involvement from idea through execution.
03

Built To Execute

Ideas matter, but we are equally focused on turning them into work that actually ships.
04

Always Evolving

New platforms, technology and opportunities become part of how we help brands move forward.
Independent · Hands-On · Built For Ambitious Brands More About Lumiefy
07 / Start A Project
Let's Make Something
Your Next Move

Have An Idea? Let's Build It.

Whether you need a campaign, a new brand, content, growth strategy, a digital platform or something that doesn't fit neatly into one category, bring us the challenge.

the deepest foundation, builds the highest skyscrapers