D’Penyetz

D’Penyetz is a well-established Indonesian franchise known for its bold, authentic flavours, most famously its crispy smashed fried chicken (ayam penyet), fiery sambal, and comforting Indonesian classics. With a strong presence across multiple locations, the brand combines cultural authenticity with mass appeal, making it a favourite for both loyal Indonesian diners and new customers discovering the cuisine.

Our role at Lumiefy has been to support D’Penyetz’s growth by elevating its digital presence and strengthening its franchise image across markets. We focus on translating the in-store experience into compelling online content that drives awareness, engagement, and foot traffic.